Creative illustrations for businesses or home

My illustrations are created either digitally or with watercolour paint. I have a varied portfolio from hand drawn maps for businesses that need to show their location through to caravan wall art.

When it comes to creating an illustration for a business, it should speak to you, grab your attention, tell a story, visually convey an idea, communicate a message and deliver information to the viewer. Basically, it should be demonstrated in an interesting and engaging fashion.

Do you need something a little different or unusual? Fed up of searching for it and can’t find anything on a stock website? Maybe you need some unique pencil sketch graphics for your website or hand painted watercolour illustrations for stationery, business cards or greeting cards?

I would love to discuss your project and how we can create something unique and engaging.

Gayle McCabe is a British graphic and textile designer based in Halifax, England. After leaving the corporate world over 20 years ago, she built a successful creative business from home - one that now brings her designs into businesses, homes and product collections across the globe.

Her graphic design is focussed on a modern style, soft colour palettes, and commercial versatility. Her studio creates designs that feel both fresh and timeless, from eye-catching branding to engaging booklets and web graphics. Every project is approached with creativity, care, and a deep understanding of what makes a brand connect. Whether you're launching something new or elevating an existing business, you’ll get design that not only looks good—but works hard for you too.

Her textile design is known for its popular colour palettes, modern aesthetic, and versatility - making it a perfect fit for a wide range of spaces and products.

Explore her seamless wallpaper and fabric collections on Spoonflower, where you’ll find over 30 fabric options, including cotton silk, recycled canvas, dogwood denim, and organic cotton - just to name a few. There are also six beautiful wallpaper finishes to choose from, including peel-and-stick, organic, and grasscloth.

You can also discover her wall murals on Happywall, featuring designs made to create impact - whether through bold custom prints, contemporary patterns, or timeless styles.

Gayle also licenses her designs to brands and product-based businesses. If you’d like to learn more, she’d love to hear from you.

Close-up of a smiling woman with glasses and shoulder-length reddish blonde hair indoors.