About Gayle - Freelance Graphic Designer, Illustrator and Surface Pattern Designer, Calderdale, West Yorkshire

A close up image of Gayle McCabe. Medium length blonde hair with glasses.

Why Choose to Work with Me

I work from my home studio in Halifax, West Yorkshire. Working independently gives me the creative freedom to focus entirely on your project without passing on expensive agency fees.

Over the years, I have collaborated with businesses of all sizes. I understand that impactful branding and marketing are essential, but I also know budgets are tight and you need true value for money. Because you deal directly with me—no overheads, no middle management—you get a bespoke design service that is delivered on time and strictly within budget.

As a true Yorkshire lass, I promise no fluff, no complicated tech jargon, and no hidden costs. Just an honest, reliable, and friendly service from start to finish. But don’t just take my word for it - feel free to read my client testimonials.

My Creative Journey: From Graphic Design to Illustration

My career as a professional graphic designer started over 20 years ago. Since then, I have worked on a diverse range of creative projects for the NHS and local businesses throughout Calderdale and West Yorkshire.

I love helping ambitious start-ups launch with confidence. I create everything from shiny new logo designs and matching business stationery to eye-catching social media graphics and complete marketing portfolios.

Alongside my graphic design services, I have expanded my artistic portfolio to include custom watercolour illustrations, digital art commissions, and surface pattern design. My patterns are available for licensing across home decor, wall art, fabrics, stationery, packaging, and phone cases.

Inspired by Nature, Patterns, and Everyday Life

When I am not working on client branding, my surface patterns and illustrations are deeply inspired by my love of nature, my ever-growing garden, and weekend trips away in our caravan.

Every now and then, a major event sparks a burning desire to create something completely unique. For instance, I designed a special collection of commemorative patterns and a unique tea towel to mark the Coronation of King Charles III. After all, a British celebration isn't complete without the obligatory tea towel!

I love experimenting with different mediums, including digital illustration, watercolours, and gouache. I am constantly pushing my creative boundaries and discovering new styles to bring your visual projects to life.

Viewed from the back, Gayle McCabe at her desk painting showing her work