What is the purpose of business stationery? Why is it important?
Business stationery is not always considered an important part of the business. However, your stationery will identify your business and will demonstrate professionalism which can often attract more customers. It should depict your company in a positive and professional manner and the design and quality of your stationery will leave a lasting impression with potential customers. Basically it’s the face of your company.
Handing out business cards at networking events for example, will be the first point of contact to be kept by a potential customer. Being such a small size, a well designed business card should not only provide clear contact details and the services you offer, but it should be memorable. It’s not just the design either, what about the finish….silk, matt, recycled, glossy, die-cut, embossed, spot varnish, the list goes on. The feel of your card speaks volumes to a customer, don’t compromise, it could ruin the whole image.
By having a variety of different types of businesses stationery, such as letterheads, envelopes, business cards, pens, pencils, invoice pads, compliment slips, brochures, folders, roller stands, contract proposals, quotes/estimates and more, you will be constantly marketing your businesses in a creative, professional, and non-intrusive manner. The stationery should be unique to your company with a distinct logo, memorable, high quality, and reflect the professionalism of your company.
Often stationery that has been uniquely customised and professionally designed, can catch the eye of a potential client’s attention. The result is distinctive stationery that sets a business apart from their competition which may increase interest in the company and it’s public visibility.